Managing reputation and brand risks due to fraud

Transparency and trust are the cornerstone of any business. We have all heard this famous quote by Warren Buffet, the legendary investor and owner of Berkshire Hathway “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

Unfortunately, well established companies or new age startups pay little or no attention to safeguarding their reputation.

In this month’s podcast, we will discuss the impact of fraud on the reputation and brand of a company. Our speaker today is Ms. Nirupama Kaushik. Ms. Kaushik leads the Qualitative research and Innovation practice globally at Brandscapes worldwide, a global brand consulting firm